Training for Trainers in Media and Digital Literacy Begins in Sarajevo

A four-day training for media and digital literacy trainers kicked off today in Sarajevo, bringing together 11 teachers, professors, and educators from across Bosnia and Herzegovina. The aim is to strengthen their knowledge and skills in media and digital literacy, fact-checking, scientific literacy, and artificial intelligence.

The training is organized by the citizens’ association “Zašto ne” as part of the European Union project “Raising Awareness and Knowledge of Media Literacy among Youth in BiH.”

The event was opened by Ferdinand Koenig, Spokesperson and Head of the Communications of the European Union in BiH, and Emir Zulejhić from the “Zašto ne” association. Both emphasized the importance of educating teaching staff in the fight against disinformation.

“In today’s rapidly changing world, where information spreads faster than ever, media and digital literacy have become essential life skills. It is crucial that educators are not only equipped to recognize and counter disinformation, but also to help their students develop critical thinking and responsible media habits from an early age. By integrating these skills into their work, educators play a key role in preparing students to behave safely and responsibly in the digital environment”, said Ferdinand Koenig, addressing the participants of the training.

Ferdinand Koenig

“The citizens’ association ‘Zašto ne’ devotes significant attention to strengthening media and digital literacy among various groups in Bosnia and Herzegovina. So far, we have worked with many young people, including high school students, university students, and young journalists. This is one of the rare opportunities to work with those who have dedicated their careers to educating others. We are grateful to the European Union for the opportunity to enhance the knowledge and skills of teachers, professors, and other educators, so that they are better prepared to pass on expertise in these important areas, which unfortunately remain underrepresented in formal education,” said Zulejhić.

Over the course of four days, participants will engage in an intensive educational program exploring topics such as understanding and identifying disinformation, practical fact-checking, scientific literacy, and artificial intelligence. The training is led by experienced lecturers who will support participants in developing effective approaches to knowledge transfer tailored to the contemporary challenges of information and education.